ADD TO PLAYLIST

2015-10-08

Milk Tray Man 2015

Cadbury

TERRITORIES:

project
PROJECT SUMMARY

After 13 years off our screens, we set out to bring back the classic Milk Tray man and in doing so get Milk Tray into new households. A TV and digital campaign kicked off the search for the new Milk Tray man or woman and gripped the nation driving a huge levels of PR coverage with over 20,000 people applying to be the next to don the black roll neck jumper.

YOUR PLAYLIST